![]() It was a collection of classic songs played at key times throughout the show’s seven-year run.īut on the flip side, you have a lot of the pretentious playlists. However, they can range from quite good to pretentious and self-promotional. A quite good playlist was made after the Mad Men playlist that coincided with the final episode of AMC’s classic TV show. I like to use playlists, whether handmade or computer algorithm designed, but please, let them do one thing: introduce me to new sounds based what I like. One of the bright spots in Tidal’s musical discovery department is that it has a lot of handmade playlists created by Tidal editors, music journalists and artists. I use online streaming music services for the discovery options. If the pre-made playlists are any indication, Tidal says, if you don’t like hip-hop, you must be into one of two things - country or metal. There are pandering efforts to balance the urban pop and hip-hop, but it doesn’t add much diversity. Tidal suffers from a form of musical nepotism brought on by its celebrity owner. The first thing you’ll notice about Tidal’s front door is a LOT of hip-hop, and specifically, a lot of Jay Z and friends. It’s not colorful and the high-contrast, black-and-white palette gets the job done elegantly but efficiently. Sadly, once you navigate to the “What’s New” section to see featured albums, what you find is the service’s biggest weakness. Stunningly artistic interfaces often suffer from over-design, but fortunately Tidal has gone for a minimalist design that behaves much the same way as Spotify. Tidal User Experienceīeauty and usability in a software interface is infinitely subjective. In other words, please, there’s only so much Tidal or Jay Z can do to help the underdog. Critics say that since the royalties are paid to the label, not the artists, there are still no guarantees that artists will ever get a fair cut.īut again, I’m willing to cut ol’ Jay-Zed some slack… I’m no expert in intellectual property law, but as far as I know royalties are always paid to the owner. Tidal launched with the promise of 75 percent of its revenue going toward royalties - that’s far more than any other streaming service to date.īut it seems that’s not enough for Tidal to catch a break from its detractors, who have already spoken out against Jay Z’s plan. But to be fair, most musicians who will benefit from Tidal’s royalties aren’t millionaires, and Jay Z’s commitment to fair artist compensation in the streaming digital domain is not only commendable - it’s necessary! ![]() Millionaire artists telling us they gotta get paid certainly didn’t look good. "… bringing out a bunch of millionaires and billionaires and propping them up onstage, and then having them all complain about not being paid." In his words, the launch party was all about: Taylor Swift and Kanye West have something to bury the hatchet over.īut it was Ben Gibbard, frontman for Death Cab for Cutie, who later succinctly summed up the Tidal launch party with the quote heard ’round the music industry. Jay Z opened his Rolodex and invited the biggest egos in the music industry to pimp his new service, promoting the fair royalties angle that guarantees that Tidal will get the artists paid.įinally, you might think. Trouble started with a lavish, star-studded launch party that probably seemed like a good idea at the time. But since its launch, there seems to be nothing but bad news about Tidal. It seems like the kind of online music service we can all get behind. His vision was to carve a niche for Tidal as the alternative streaming music service, with a commitment to compensating artists fairly while offering high-quality audio streaming. Tidal officially re-launched in March 2015 after rapper-turned-businessman Jay Z bought a Scandinavian streaming service known as Wimp for $56 million.
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